Apple Inc. Background & History

Apple Inc. Background & History

Steve Jobs and Wozniak founded Apple Inc. on 1^st April 1976, and it was grounded on the idea of changing how people view computers. They aimed at making computers small for people to have them in their offices and homes as well as that which is user friendly. They started to sell the computers in Job’s garage without the hardware parts such as casing, monitor, or keyboard. Wozniak left Apple in 1983, and in 1990 it posted the highest profit, which was its peak and started to slow down. In 1977, Jobs started to restructure the company and introduced other forms of apps such as Apple Store, and he resigned in 2011. In 2018, the company became the first publicly-traded company that was valued at more than $1 trillion.

Apple Inc. Outlook and distribution after ten years

In considering the digitalization that takes place in the retail industry, Apple Inc is likely to increase the digitalization in the next ten years. The company is expected to employ the use of e-commercialization. The company is also expected to implement the system of online shopping and provide the online apps for its stores as well as all online ordering of most of its products and services.

Apple Inc. Vision Statement, Mission Statement, and Objectives

The mission statement of Apple is “to bring the best user experience to the customer through innovative services, software, and hardware. The vision of the company is, “we believe that we are on the face of the earth to make great products, and that is not changing.” The objective is to expand nationwide chains of Apple stores worldwide.

Apple Inc. Leadership

The CEO of Apple is Tim Cook, and he uses democratic leadership. Democratic leadership style, and in this leadership style, the organization values the input of peers and team members. However, the responsibility of making the final decision to be taken by the organization relies on the participative leader. This leadership style is applied since it increases the morale of the employees because they participate in the process of making a decision. The employees are also able to accept changes since they are involved in initiating such changes.

Apple Inc. Services and Products

The services and products of Apple in iPhone OS (iOS), portfolio of professional and consumer software applications, Apple TV, Apple Watch, iPod, Mac, iPad, iPhone. The company also offers watchOS, OS X, Apple play, iCloud, different electronic accessories.

Apple Inc. Target Market based on Psychographics and Demographics

Apple Inc. targets are the consumers between ages 18 and 44 years, and there greatest sector lead target is those who are of the demographic ages of 34 to 44. Based on the psychographic, the target social classes are those of middle class, working-class, and lower class. Depending on the lifestyle, the target for the company is mainstreamer, struggler, and resigned people as per the cross-cultural customer characterization.

Apple Inc. Location

Headquarter of Apple Inc, is in Cupertino, California, United States, and there store are spread throughout the United States.  Currently, the company has more than 510 stores, and they are found in the twenty-seven nations around the world, and it also has e-commerce websites in ten nations.

 

 

Discussion Question 2-Walmart

The difference between the services cannot be moved and are intangible; they are mainly working a person does that. It is the quality that makes the service to be purchased. Products, on the other hand, can be seen and are tangible and movable. Therefore, the products are physical items that can be touched. The other differences are that the customer decides production values while the service values are decided by those who are service providers. Secondly, the customers are limited for the product while the customer care is essential for the service making. Thirdly, the products have shelf life while services are perishable. Fourthly, the products can be stored while the services are perishable. Fifth, products can also be stored, while the products cannot be stored. Sixth, the product can be owned while the services cannot be owned even after purchasing. Seventh, the quality of the product relies on the future, while the services provider can shape its quality.

The top three products and services that are offered by Walmart Inc. include electronics, groceries, and books.

Walmart Inc. Target Market based on Psychographics and Demographics

Walmart targets are the consumers between ages 18 and 44 years, and there greatest sector lead target is those who are of the demographic ages of 25 to 34. When the customers turn 45, Walmart Inc. beat target, and this lead seems to be expanding with the age since the organization has recorded 10% more consumers of ages 65 and above compared to the target population. Based on the psychographic, the target social classes are those of middle class, working-class, and lower class. Depending on the lifestyle, the target for the company is mainstreamer, struggler, and resigned people as per the cross-cultural customer characterization.

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