Dell Technology Company

Dell Technology Company

Dell is a technology company based in New York and was founded by Michael Dell in the early 1980s. The company began to soar up in the 1990s and is currently one of the world’s largest technological enterprises. In 2014, it was ranked position 51 in the fortune 500 lists (Werdmülle, 2018).

Dell company has set up its vision, mission and organizational structure. All of these are a vital part of the company’s growth and success. Along with other development strategies, these components reinforce the validness and potency of the corporation. By delivering its quality services to its target market, it continues to uphold its influence in the technology industry.

The company’s mission prioritizes in delivering the most desirable customer experience by providing to high quality, tried and authentic products. It ensures that its customers get maximal encounter while using their products (Larsen, 2017). This culture helps the company maintain its continuity by keeping its customers and distinguishes it from all other competitors.

The company’s mission affirms the role of its employees and the management in exceeding the customer’s expectations. Its focus on being the best technological company enables the team to work hard and remain focused to meet its primary goal.

Lastly and most importantly, the mission states that the company provides its services in a clean and safe environment with a healthy atmosphere. This component of the mission statement means a lot. It asserts that the company identifies itself with the community through community involvement. Not only is it after profit but also after supporting the community. The strategy offers the company a competitive advantage since, through community support, it also markets itself.

According to Kanjariya, the company’s organizational structure is another crucial component that has contributed to the company’s success. The structure is divided into hierarchies (Kraemer & Dedrick, 2002). These hierarchies provide for the monitoring and coordination of activities at all levels.

The organizational structure determines the roles and the power of all members in the different hierarchies. It also ensures that there is a smooth flow of information between the management and the employees. In the company, employees are emboldened to make decisions that impact the company positively and execute them without authorization from the upper management. This strategy empowers the employees as their ideas are respected and welcomed, creating more innovations and new ideas.

The company’s short term goal is to increase its market by making technology available even to the underserved parts of the world. The management realizes that the company is not only about the products it provides but also about the population that uses them now and those that will use them in the future. It also targets to clear out all the old stocks in the market.

The long-term goal of the company is protecting the climate and environment by meeting the planet’s environment production standards such as increasing energy efficiency, innovative packaging approach from sustainable materials, waste elimination by recycling plastics and toxic substances reduction.

The company focused on solving the issue of gender. Its goal is to empower women and girls. It aims at introducing girls to technological concepts acknowledging that women are often disregarded in the technology sector.

Lastly, to keep the strategy alive, the company should develop a swot analysis after a certain period. It helps the company identify its current position, where it has succeeded and identify areas that need to be improved. This should be done by conducting market research, both internally and externally. A swot analysis helps in identifying the trends and performance results over a while.

REFERENCES

Kanjariya, V. Dell Company.

Kraemer, K. L., & Dedrick, J. (2002). Dell Computer: Organization of a global production            network.

Larsen, A. I. (2017). DELL Technologies (Bachelor’s thesis, BI Norwegian Business School).

Werdmüller, B. (2018). Examining the degrees of Fortune 500 tech CEOs.

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