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Please watch this video link before assignment 4:46 Min length: https://www.youtube.com/watch?v=s0_37_yASao

A company’s resources and capabilities are integral to achieving sustainable competitive advantage. Refer to your Thompson (2020) readings and the required videos. For this assignment, consider your own company or one that you know well.

Develop your analysis by responding to the following questions:

· What are the company’s most important resources and why?

· What are the company’s most important capabilities and why?

· How do the company’s most important resources and capabilities create lasting competitive advantage?

· Relate your response to each of the above to our coursework (Thompson text) from this week.

Submission Details: 

Ø Your analysis must be driven by facts, research, and data.

Ø Your analysis should be 500 words or less.

Ø Incorporate a minimum of at least one course (our text) and one non-course scholarly/peer reviewed source in your paper. All written assignments must include a coverage page, introductory and concluding paragraphs, reference page, double-spaced and proper in-text citations using APA guidelines.

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